Creating Websites That Actually Attracts Customers
You can set up a website relatively quickly these days using third-party hosting sites like Bluehost.com or DreamHost.com. These sites have special tools that allow you to quickly get different types of sites up and running, including a large number of website design templates.
- 9 -
You've probably used several of these online sites to help you put up your own Internet sites. You can do the same for others too, without actually having to tell them how you're doing it so quickly.
Designing and building how to make money online is just a small step towards building websites that attract customers. You have to know what types of features on the site help to drive traffic to the website. It can include dynamic content that is SEO-optimized, but it can also include so much more. Once you've attracted enough customers, you have to make the site work to identify those visitors so that the offline business can effectively market to them. Otherwise, they remain anonymous, and a golden opportunity to add them to your contact list disappears when they leave the site.
SEO STILL WORKS
To attract lots of attention from search engines, you want to include strategies that get you noticed. Putting highly searched keywords that have low competition in the content helps to drive traffic to the site. You can either have the content outsourced, with keywords inserted, and sell that to your business owner or you can give him/her a list of keywords to include in his/her own content to help him/her get better exposure.
I know a lot of people who still make money online with seo.
- 10 -
OPT-IN PAGES
You will want to include features to capture email addresses of visitors who come to the site, like a double opt-in page. You can entice visitors to sign up for a newsletter, an online coupon, or included interactive puzzles, quizzes, and games that require an email to see the results. Once they decide to subscribe to something or to play a game, you can ask them for permission to contact them with other offers too.
With a double opt-in page, as opposed to a single opt-in page, a visitor puts in his/her email information and chooses a password, and that information is then sent to his/her email address to verify. This way, he/she can't be signed up by other people who may know his/her email address, and spam bots aren't going to verify it either. It keeps your list clean and human.
ONLINE COUPONING FOR OFFLINE SAVINGS
Another valuable feature to include on the website you develop for an off-line client is the ability include online couponing. There are several reasons why this is so
- 11 -
attractive to an offline business owner. It helps to save on printing costs because you will either have the visitor print the coupon from his/her home printer or he/she will be given a code to use for online sales. Thus, there's no need to print out paper coupons and pass them out. After you have set up couponing on your site, any advertising material can serve as a coupon too. All that the business owner has to do is to include the URL to the online coupon on his/her regular advertisements.
- 9 -
You've probably used several of these online sites to help you put up your own Internet sites. You can do the same for others too, without actually having to tell them how you're doing it so quickly.
Designing and building how to make money online is just a small step towards building websites that attract customers. You have to know what types of features on the site help to drive traffic to the website. It can include dynamic content that is SEO-optimized, but it can also include so much more. Once you've attracted enough customers, you have to make the site work to identify those visitors so that the offline business can effectively market to them. Otherwise, they remain anonymous, and a golden opportunity to add them to your contact list disappears when they leave the site.
SEO STILL WORKS
To attract lots of attention from search engines, you want to include strategies that get you noticed. Putting highly searched keywords that have low competition in the content helps to drive traffic to the site. You can either have the content outsourced, with keywords inserted, and sell that to your business owner or you can give him/her a list of keywords to include in his/her own content to help him/her get better exposure.
I know a lot of people who still make money online with seo.
- 10 -
OPT-IN PAGES
You will want to include features to capture email addresses of visitors who come to the site, like a double opt-in page. You can entice visitors to sign up for a newsletter, an online coupon, or included interactive puzzles, quizzes, and games that require an email to see the results. Once they decide to subscribe to something or to play a game, you can ask them for permission to contact them with other offers too.
With a double opt-in page, as opposed to a single opt-in page, a visitor puts in his/her email information and chooses a password, and that information is then sent to his/her email address to verify. This way, he/she can't be signed up by other people who may know his/her email address, and spam bots aren't going to verify it either. It keeps your list clean and human.
ONLINE COUPONING FOR OFFLINE SAVINGS
Another valuable feature to include on the website you develop for an off-line client is the ability include online couponing. There are several reasons why this is so
- 11 -
attractive to an offline business owner. It helps to save on printing costs because you will either have the visitor print the coupon from his/her home printer or he/she will be given a code to use for online sales. Thus, there's no need to print out paper coupons and pass them out. After you have set up couponing on your site, any advertising material can serve as a coupon too. All that the business owner has to do is to include the URL to the online coupon on his/her regular advertisements.
How To Sell To An Offline Business
If you hate sales and think the idea of selling your services to brick-and-mortar stores sounds unpleasant, think again. You don't have to do any cold calling or even in-person sales to get this to work. You do have to implement some offline strategies to get offline attention. It's not the same thing as putting up a sales page and then promoting it online. Your potential customers, after all, are all offline; that's what causes them to be in need of your services. It means that you might have to implement some direct sales marketing in the form of an offline sales letter, and then, depending on the service you're selling, you can do an in-person consultation or direct them to an online area.
SELLING A PACKAGE
If you're tech-savvy and can offer a package that includes a website, some press releases, online coupons, a blog set-up, and some advertising and marketing exposure, you might be able to offer a full-service package without
- 5 -
ever getting out of your computer chair. You will have to spend money on advertising that package in offline areas where business owners can spot it and can find out where to order it. That might be in trade magazines or local newspapers. In this model, it's going to take a bit of upfront work and money to get your package noticed. Once it starts selling, you can devote your time to other things.
SELLING OFFLINE
If you're selling consulting services, odds are that you will have to do some face-to-face selling. Business owners will want to shake your hand and find out whether they can trust you. If you are going over their business processes and advising them on how to change them so that they can cut their expenses or increase their income, they might want you to visit their place of business and spend some time there. That's all part of marketing an offline business with consulting services, but there's another way to sell your expertise too.
You can coach people offline via online technology. All it takes is some knowledge of video or audio. Create courses and online workshops that people can download from your site and can use to help them get their offline business online. You can also set up phone coaching sessions for
- 6 -
those who want private consultations at a higher rate. You are selling your expertise, and there is a market for that expertise. It's just a matter of going out and bringing that market back to your products and services.
SELL THE BENEFITS
If you're going to sell your expertise or a product to an offline business owner, you'll want to sell the benefits first. What benefits an off-line business owner? Anything that makes his/her life easier, saves him/her money, or makes him/her money. You can also add the motivations of wanting to compete better or to expand his/her offerings. These eventually lead to making more money. It may be tempting to promote a solution before offering the benefits, but this is a mistake. These people aren't tech-savvy for the most part and don't have time to learn everything. Many times, they just want to pay someone else to implement the solution so that they can attend to other business matters more. This was about offline marketing, if you want online marketing tips, check out this how to make money online blog post.
